Digital Marketing & Automation
The Modern Advertising Data Dilemma
The Modern Advertising Data Dilemma Remember when you could actually see what was working in your ad campaigns? When a
Outdoorsy reached out to us in mid-2020 to help with their substantial demand as a result of the COVID-19 pandemic. Specifically, they needed help with their paid social efforts as a part of their performance marketing team.
As a two-sided marketplace, Outdoorsy knew their audience was on the largest social media platform in the world. Whether it was attracting owners to list supply or customers to rent from owners.
With increased budget and little historical performance data, a strong test strategy was going to be key in driving performance from paid social as a channel.
As a tech company at heart with big aspirations, working cross-functionally with designers, product teams, data teams and developers was essential.
The Modern Advertising Data Dilemma Remember when you could actually see what was working in your ad campaigns? When a
How to Engineer a Precision Strategic Blueprint You Can Build on When developing a new product or manufacturing service, nobody
They say you can’t please everybody. We say you shouldn’t try to sell to everybody, either. In the fast-paced, cutthroat