Case Study

Outdoorsy

Outdoorsy is a P2P marketplace where people can list RVs for rent and others can rent them. Their inventory consists of everything from large class A RVs to stationary campers.
THE OPPORTUNITY

Outdoorsy reached out to us in mid-2020 to help with their substantial demand as a result of the COVID-19 pandemic. Specifically, they needed help with their paid social efforts as a part of their performance marketing team.

THE SOLUTION
Meta Ads

As a two-sided marketplace, Outdoorsy knew their audience was on the largest social media platform in the world. Whether it was attracting owners to list supply or customers to rent from owners.

Experimentation

With increased budget and little historical performance data, a strong test strategy was going to be key in driving performance from paid social as a channel.

Collaboration

As a tech company at heart with big aspirations, working cross-functionally with designers, product teams, data teams and developers was essential.

THE RESULTS
Increase in conversion rate and revenue attributed to paid social
0 %
Decrease in demand side CAC
0 %
Decrease in supply side CAC
0 %
units added to supply at 1/4 cost to lifetime value
0
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