Case Study

Safe & Vault Store

SafeandVaultStore.com is the leading online retailer, providing an extensive selection of safes and security solutions tailored to both residential and commercial settings.

THE OPPORTUNITY

They were looking for someone to take over their Facebook ads management because although they were seeing success, we wanted to take it to the next level.

THE SOLUTION
Meta Ads

As we know, Meta ads was what Safe and Vault Store wanted to focus on. Through an initial channel audit, we uncovered many opportunities to get started with.

Experimentation

With many product categories and some with overlapping audiences, it was important we tested and learned what engages certain audience segments the most to get the most out of our paid social spend.

YouTube Ads

With the power of video, we were able to leverage other niche audiences that were likely Safe and Vault Store’s audience too to expand exposure and create additional awareness for the online retailer.

TikTok Ads

With much success on Meta, Safe and Vault Store did not want to be depended on just one paid social channel. We began testing TikTok and found an untapped audience where their competition was not.

Tracking

When it comes to Ecommerce, tracking purchases alone is not enough. We wanted to implement dynamic tracking at all stages of the customer journey.

THE RESULTS
channels expanded to
0
increase in additional average monthly revenue
0 %
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